A beauty studio website that books appointments while you work

For orientation: a compact WordPress one-pager starts at €600, a custom React/Next.js landing page with an existing booking-tool integration at €990, and a multi-page studio presence at €1,990 — each plus 19% VAT. We quote custom booking, CRM, payment or automation solutions after analysing the required workflows. We name the exact fixed price after the free initial consultation.

If you cannot answer the phone during a treatment, yes. The real gain is not the technology but the time: no messages in the evening, no answering price questions individually, no proposing slots back and forth. For very small studios with a few regular clients, an inquiry form plus a phone number can be entirely sufficient — we say so openly.

In most cases yes — as an embedded widget or as a link with the treatment preselected. We check what your provider supports before quoting. If the existing tool no longer covers your workflows, we can also plan a custom booking or CRM solution after a joint analysis.

In our view, yes. “Price on request” generates exactly the messages you want to get rid of, and it is not an answer for Google or AI systems. Prices also pre-qualify: someone who disagrees with the price does not write at all. For highly individual treatments we work with from-prices plus a clear explanation of what influences the final figure.

Nobody can give you a credible number in advance — it depends on awareness, range of services, region, competition and season. What reliably changes is the effort per appointment: bookings appear in the evening by themselves, price questions disappear, and the calendar lives in one place instead of three channels.

Instagram is a strong shop window but not a till. Nobody reliably finds the full price list, the duration per treatment, aftercare notes or free slots there — and the profile does not belong to you. The sensible setup is the combination: Instagram shows results, the link in the bio leads straight into booking.

They are the strongest argument in beauty and therefore need documented consent from the client that also covers the intended use. We recommend obtaining clearance right after the treatment and recording which images may be used. For individual treatments additional advertising limits may apply — we review that together before launch.

The key point is health information. Questions about allergies, skin conditions, pregnancy or medication concern health data and are subject to stricter requirements than a name and phone number. We therefore keep the booking form deliberately lean and clarify medically relevant points in the studio, not online.

Yes. Each artist can have her own services, hours and profile. Clients choose deliberately or take the first available artist — that is exactly how it works at Salon Elen.

In Halle, often yes. Salon Elen runs trilingually in German, English and Russian because the client base supports it. Whether it fits you we check against your actual appointment history rather than a gut feeling — every additional language also means translating and maintaining every treatment text.

A website with online booking is often live within three to five weeks, a full studio presence with many treatments usually within five to eight weeks. In our experience the biggest time factor is capturing the services: duration, price, description, aftercare and touch-up window for every single treatment.

After going live we check loading times, mobile use, the booking flow, confirmation emails and indexing. Treatments, prices, gallery and FAQ can then be extended step by step — usually driven by the questions that still arrive by message. Ongoing support is available but never a condition.

Yes. A tailored assistant can explain approved information about services, prices, duration, preparation, aftercare and booking in several languages and guide visitors to the right action. It does not replace professional or medical advice, make diagnoses or give binding treatment recommendations; individual and sensitive questions are handed over to your team. Scope and cost are priced separately for the actual use case.